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AI revolution in advertising

August 14, 2023

Startups like Rephrase.ai are making ads tailored to small businesses featuring superstars like Bollywood's Shah Rukh Khan. All it takes is a short clip of the star and an AI video generator.

https://p.dw.com/p/4V2MZ
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DW Shift

AI revolution in advertising

AI revolution in advertising

Startups like Rephrase.ai are making ads tailored to small businesses featuring superstars like Bollywood's Shah Rukh Khan. All it takes is a short clip of the star and an AI video generator.
Digital WorldAugust 14, 202302:39 min
DW Shift

Targeted advertising thanks to hyper-personalization?

Targeted advertising thanks to hyper-personalization?

Using personal data from users, artificial intelligence can individualize commercials, a process called hyper-personalization. For example, geo-data can be used to target advertising locally.
Digital WorldAugust 15, 202301:23 min
DW Shift

More diversity thanks to AI-generated models?

More diversity thanks to AI-generated models?

AI-generated models are a cost-effective way for fashion companies to add diversity to their product promotions. Some ad agencies have already specialized in AI-generated advertising. But others are voicing their concerns.
Digital WorldAugust 16, 202303:01 min
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