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Science

Chewing and memory

December 29, 2014

Eating popcorn at the cinema makes it less likely you'll remember the ads, according to a study. We are most likely to retain the names of new products when our mouths are not otherwise occupied.

https://p.dw.com/p/1ApRh

When you hear a new brand name, you unconsciously repeat the name of the product. But if you’re chewing popcorn, that doesn’t happen. As a result, you’re less likely to remember it. That’s a finding that might set the alarm bells ringing in the advertising industry.