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Soccer as Business

November 10, 2006
https://p.dw.com/p/9NVY
Image: AP

Money makes the world go round but soccer makes it happy. Apparently. Combine the two things and you have a powerful mix. The soccer powers-that-be have long been in the know regarding the massive selling power of the global game and have marketed it accordingly.

DW-WORLD.DE presents this dossier of articles looking at the relationship between soccer and commerce.

Skip next section Reports & Analysis

Reports & Analysis

World Cup Scores Goal for German Economy

Since the World Cup ended, host nation Germany has been counting the immediate economic benefits for businesses during the month-long event. It is also hoping the effects are long term.
July 11, 2006

Revenues Rise for Retailers and Breweries During World Cup

There are World Cup winners both on and off the pitch this month. Retailers and breweries are attributing their growing gains to the soccer championship.
June 24, 2006

World Cup Commercialization Slurs Put FIFA on Defensive

Less than a week before the World Cup starts, Sepp Blatter, the head of soccer's world governing body FIFA, has had to fight off accusations that the tournament will be ruined by big business.
June 6, 2006

Adidas Cashes In on the World Cup

German sports giant Adidas is using its dominance in the soccer gear business during the upcoming World Cup to kit out the German national team as well as five others. And that's not where its magic marketing arm ends.
April 17, 2006

Bayern Munich Under the Christmas Tree

Shops selling souvenirs for soccer fans are doing good business in Germany ahead of Christmas and in the lead up to the 2006 World Cup matches.
December 23, 2005

Bremen Lodge Complaint

Werder Bremen hope a court ruling banning a main sponsor from their shirts will be quashed.
October 29, 2006

US Broadcasters go World Cup Crazy in TV Rights Buy-up

In the country where football is played with the hands and the biggest world championship is a baseball event, World Cup fever is gradually taking hold -- at least that's what US broadcasters are hoping.
May 22, 2006

Kahn Still Worth His Weight in Gold to Advertisers

Despite Oliver Kahn's demotion to the national team's reserve goalkeeper, sponsors are staying true to the 36-year old.
April 15, 2006

German Hosts Marginalized by FIFA's Occupying Power

If there was any doubt, this is FIFA's World Cup. World soccer's governing body has assumed almost total control and the German hosts are increasingly pushed aside. There is, not surprisingly, trouble in soccer paradise.
June 7, 2006

Businesses and Events at Mercy of FIFA's Trademark Control

Pop quiz: What is the name of the global soccer tournament taking place in Germany this summer? Answer: The FIFA World Cup. You can say it...but you can't wear it. Not without a license anyway.
March 30, 2006