1. Skip to content
  2. Skip to main menu
  3. Skip to more DW sites

Vintage beer as a connoisseur's delight

September 30, 2014

In keeping with Baroque spirit, the Welde family named their brewery a "manufactury". Since 1762, the Welde family has been brewing beer following long-standing tradition and a secret recipe. But competition is fierce, which is why the Weldes came up with the concept of vintage beer which proved particularly popular with Chinese customers.

https://p.dw.com/p/1DNxc

But with competition on the global beer market fierce and growing fiercer, the family had to add something more to the mix. In 2009, they uncorked their vintage beer and gained a whole new customer base in China.

Report by Klara Bundt.