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The Million-Euro Game: Football as a Global Business

July 15, 2014

Football moves billions - especially billions of euros. Cautious estimates say Brazil invested some eleven billion euros in hosting the World Cup, making it the most expensive one ever. For the 2022 World Cup, Qatar wants to outdo every previous tournament and invest a stunning 120 billion euros in infrastructure projects. The football World Cup: a major sporting - and economic - event.

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