Streetstyle bloggers have a keen eye for underground and edgy looks. But instead of glossy magazines, the online world is their forum. And they don’t use professional models - instead they photograph ordinary people who have an interesting sense of style.
Nowadays, streetstyle bloggers are a respected part of the fashion industry and a source of inspiration for designers. One such blog is "fashionaire.de", run by Patrick Stricker from Düsseldorf. He’s now also trying his own hand at fashion design, creating wearable clothes with a sense of style.