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AI and AR – the future of advertising?

March 15, 2024

Artificial intelligence is changing the advertising industry: stars can be easily inserted into video clips, ads can adapt to personal preferences, and AI-generated models make diversity more affordable.

https://p.dw.com/p/4V2M9
Skip next section More on Digital World from around the world

More on Digital World from around the world

DW Sendung Shift | Spion

Is your partner spying on you with apps? - Shift

Spying on one‘s partner with apps. Kids believe Alexa has feelings. Watermarks against deepfakes.
Digital WorldApril 26, 202412:36 min
Cyborg-Hand und medizinisches Symbol

AI's role in life & death decisions

Should AI in health care make life-or-death decisions? Here are the pros and cons of so-called AI triage systems.
Digital WorldApril 26, 202404:07 min
DW Sendung SHIFT | greencent

Cycling for points

An app is using rewards to motivate people to switch to low emission means of transportation.
Digital WorldApril 19, 202401:53 min
Show more
Skip next section More from this show

More from this show

Cyborg-Hand und medizinisches Symbol

AI's role in life & death decisions

Should AI in health care make life-or-death decisions? Here are the pros and cons of so-called AI triage systems.
Digital WorldApril 26, 202404:07 min
ENLACES / SHIFT Spanisch am 25.04.2024

Satellite data for quality urban life

Researchers analyze satellite images to improve urban life and make cities safer.
Digital WorldApril 19, 202402:48 min
DW Sendung SHIFT | greencent

Cycling for points

An app is using rewards to motivate people to switch to low emission means of transportation.
Digital WorldApril 19, 202401:53 min
Show more
Skip next section About the show

About the show

DW Shift Sendungslogo

Shift — Living in the Digital Age

Can I use blockchain technology? Will artificial intelligence take over my career? What exactly is "Machine Learning"? These are some of the questions „SHIFT – Living in the Digital Age“ tries to answer.

Go to show Shift