Audi designers say the car represents lifestyle, premium and progressiveness. Customers can almost completely individualize the A1: from the color of the roof arch and the mirrors to the various types of wheels and decorative additions. There are up to 800 different combinations available for car buyers. But it comes at a price: in Germany, the A1 starts at 15,800 Euros. That's 1,500 Euros more than the VW Polo from the very same company.