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Marktplatz - Chapters

Marktplatz: Chapter 23

Franchising

Division of labor, cooperation, monitoring: How companies pass on their name and expertise.

Topics: Franchising, licensing agreement, chain stores

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Marktplatz: Chapter 23

Marktplatz: Chapter 23 - Bilingual

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manuskript_23.pdf 

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marktplatz_23.pdf