The changes represent “a milestone for representing Germany better around the world,” Director General Erik Bettermann said at a press conference in Berlin.

The comprehensive reform for Germany’s international broadcaster focuses on improved communication with target audience, regionalized channels and new programming formats.

A new structure at Germany’s international broadcaster provides new TV channels, more programs and a fresh design for Deutsche Welle’s high-quality programming.

Deutsche Welle’s online presence offers more information, a clear structure and fresh design. Director General Erik Bettermann: “Multilingual portal for information offers more in-depth reporting and focus”