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Auto Industry

Carmaker Daimler looks for more foreign executives

The German automaker Daimler has announced an initiative to lure more executives from abroad for its international operations. It said its global business activities required much more foreign management-level staff.

The German carmaker Daimler announced on Monday that it wanted to attract more foreign executives for its worldwide operations.

Human resources chief Wilfried Porth told the newspaper Die Welt that many more management-level staff from abroad were required to make international business operations more successful.

"So far, the company's management has been rather German-oriented," Porth told the daily.

He added that that was not really in line with where the company was currently logging its biggest growth rates, notably in the US and China and other Asian countries.

Foreign expertise wanted

The move could help the Stuttgart-based carmaker catch up with its domestic rivals BMW and Audi. Daimler CEO Dieter Zetsche said the firm hoped to double its sales by 2020 in a bid to once again become the largest producer of luxury vehicles.

Daimler's cautious business outlook

The company announced that it would introduce a recruitment quota for new executives, with every second new manager to come from abroad. "It's our aim to get more executives from the US, China, India and other regions," Porth said.

He argued that that would eventually put Daimler in a position to gain more customer satisfaction abroad and help launch more cross-border cooperation schemes.

hg/mkg (dpa, AFP)

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