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European Journal

Britain: Lada Forever

Across Europe, there are fan clubs devoted to vintage Ladas from the Soviet era. There are clubs in France, Spain, Germany, and nowadays there are even vintage Lada-lovers in Britain, too. The first Lada was produced in 1970. For many today, the car is a reminder of a time of hardship and misery. Although many Russians continue to drive new-model Ladas today, demand is declining. Nonetheless, the classic Lada still has legions of loyal devotees across Europe. In Britain, some young hipsters even don Soviet-style garb for fan club meetings.

The first Lada was produced in 1970. For many today, the car is a reminder of a time of hardship and misery. Although many Russians continue to drive new-model Ladas today, demand is declining. Nonetheless, the classic Lada still has legions of loyal devotees across Europe. In Britain, some young hipsters even don Soviet-style garb for fan club meetings.

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