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Advertising with Schadenfreude

August 1, 2014

ts hard to get the public's attention. One way is 'Prankvertising', when a brand pulls a marketing prank on random, unsuspecting consumers. Its an expensive and controversial concept that more and more major brands have started to use. Are they overstepping their boundaries? Today in clipmania.

https://p.dw.com/p/1CnBS